Truly Honest, Family-owned Pet Food From The Heart Of The Hawkesbury Valley

We are a family-owned pet food business rooted in the heart of the Hawkesbury Valley, dedicated to providing your pet family members with the nourishment they deserve. With a deep love for animals and a passion for quality and transparency, we bring you pet food that is truly honest, from our family to yours.

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Our Values Set Us Apart!

At Be Frank, we’re dedicated to crafting pet food that stands out for its uncompromising quality and genuine care. Every product we create is a result of meticulous attention to detail and a deep-rooted passion for pets’ wellbeing.

ABOUT US
HONESTY

HONESTY

HONESTY

HONESTY

Honesty is at our core.
We are 100% transparent about what is (and what isn’t!) in our products.

QUALITY

QUALITY

QUALITY

QUALITY

With honesty comes quality.
We commit to locally sourced blend of proteins and superfoods, made with care.

FAMILY

FAMILY

FAMILY

FAMILY

As a proudly family owned business, we understand family and the important role pets play within your home.

Our Ingredients

Using a blend of premium Australian ingredients for balanced & complete recipes. We’re proud of what goes into every bag of our pet food, and we’re committed to being 100% transparent so you’ll always know what your pet is getting.

OUR INGREDIENTS
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Be Frank Transparency Tracker

Honesty and transparency are at the heart of everything we do. Our exclusive Transparency Tracker tool empowers you to trace every bag of Be Frank pet food, giving you unparalleled insight into the quality, safety, and origins of the nourishment you provide for your pets.

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Our Impact

At Be Frank, we believe in a world where pets thrive on the finest nutrition while being completely transparent about our practices. Our commitment goes beyond crafting premium pet food; we are dedicated to leaving a positive footprint on the environment and supporting local communities.

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Recyclable
Packaging

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Local Sourcing,
Local Impact

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Reducing our Paw
Print

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Community
Engagement and Giving Back

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Our Ongoing
Journey

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Support a local family-owned business

By choosing Be Frank, you are supporting a local family-owned business that cares deeply about the wellbeing of your pets. 

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