A Truly Honest, Family-Owned Pet Food Company from the Heart of the Hawkesbury Valley

Welcome to Be Frank, where we believe that our pets deserve the very best. Nestled in the Hawkesbury Valley, we’re one of the few 100% family-owned Australian pet food producers, our journey began with a simple, heartfelt mission: to provide pets with nourishment that mirrors the love and care they bring into our lives.

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Our Commitment

At Be Frank, we’re dedicated to crafting pet food that stands out for its uncompromising quality and genuine care. Every product we create is a result of meticulous attention to detail and a deep-rooted passion for pets’ wellbeing.

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Premium Australian Ingredients for Complete & Balanced Recipes

We understand the importance of providing pets with the very best nutrition. That’s why we source a blend of premium Australian ingredients, carefully chosen to create complete and balanced recipes. From farm to bowl, every step is taken with your pet’s health and happiness in mind.

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Transparency You Can Trust

We take pride in being open and honest about what goes into every bag of Be Frank pet food.

Our Transparency Tracker gives you an inside look at the ingredients in our food, highlighting why we use each ingredient and where they are sourced from. We also share lab test results to confirm our products meet rigorous safety standards.

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Our Values: Quality, Honest, Family

At Be Frank, we believe in a world where pets thrive on the finest nutrition while being completely transparent about our practices. Our commitment goes beyond crafting premium pet food; we are dedicated to leaving a positive footprint on the environment and supporting local communities.

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HONESTY

Honesty is at our core. We are 100% transparent aboutwhat is (and what isn’t!) in our products.

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QUALITY

With honesty comes quality. We commit to using a premium blend of proteins and superfoods, made with care.

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FAMILY

As a proudly family-owned business,we understand family and the important role pets play within your home.