We understand that as a pet owner, you may have questions and concerns about choosing the right food for your pet. To assist you, we’ve compiled a list of frequently asked questions about Be Frank

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Where is Be Frank made?

Be Frank is made right here, in the beautiful Hawkesbury Valley, surrounded by farming and fresh produce. Our products are Australian made, using locally sourced Australian ingredients, from Australian farmers.

What is kibble and why is it a good option for my pets?

Kibble is a form of dry pet food that is made from a carefully balanced mix of ingredients such as meats, grains, vegetables, and essential vitamins and minerals. The ingredients are blended together, cooked, and then shaped into small, bite-sized pieces using an extrusion process. The kibble is then dried and packaged.


Kibble offers several advantages for pet owners:


Convenience: It is easy to store and has a long shelf life, making it a practical choice for everyday feeding.


Nutritionally Complete: Kibble is formulated to meet the specific nutritional needs of different breeds, sizes, and life stages, providing a complete and balanced diet that supports overall health.


Cost-Effective: It tends to be more economical compared to other types of pet food, given its longer storage capability and ease of use.

What is wet food and why is it a good option for my cat?

It’s a pâté-style, chunks of meat in gravy, or any other moist form of pet food, typically packaged in a can or a pouch. Both dry and wet food, if they are good quality and nutritionally complete and balanced, can provide everything a cat needs for optimal health.


Wet cat food has higher moisture content, contributing to better hydration for cats. This is particularly important for felines that may not drink enough water, this promotes urinary tract health and overall wellbeing.

What ingredients are used in your kibble?

We prioritize the quality and health of pets, so our kibble and wet food are made using premium, natural ingredients. It contains a balanced blend of meat or fish, whole grains, fruits, and vegetables, ensuring that your pets receive the necessary nutrients for optimal health.

Is your kibble suitable for all life stages of dogs and cats?

Yes, our kibble is designed to cater to pets of all life stages, from puppies and kittens to adult dogs and cats. It provides the necessary nutrients for proper growth, development, and maintenance of their overall health.


We do also cater for large breed dogs and puppies as we understand the nutritional needs are different. The large breed size of the biscuits is also developed specifically for large breeds.

Does your kibble and wet food address specific dietary needs like allergies or sensitivities?

Yes, we offer a range of kibble and wet food variants specifically formulated to address common dietary concerns. We have options that grain free and gluten free, single meat protein and also the addition of pro and prebiotics for better gut health and immune system. Please check our product labels or consult with your veterinarian to choose the most suitable option for your pet.

How should I transition my pet to your new kibble or wet food?

When switching to a new pet food, it’s important to do so gradually to prevent digestive issues. The usual transition is 7-10 days. Remember, it’s important to transition pet foods in a safe and gradual way. Introduce Be Frank food slowly over the course of 2 weeks for optimal digestion. It’s recommended you start out by replacing 20% of your pet’s normal food, then move to 40%, then 60%, then 80% over the course of two weeks. Make sure you feed your pet according to their ideal body weight, as advised by your vet, and follow the feeding guide on each food pack.

How much kibble or wet food should I feed my pets?

Feeding guidelines vary based on factors such as your pet’s age, weight, and activity level. On our packaging, you will find recommended daily portions based on these factors. It’s important to monitor your pet’s weight and adjust portions accordingly to ensure they maintain a healthy weight.

Are your kibble and wet food tested for quality and safety?

Absolutely! We prioritise the safety and quality of our products. Both our  kibble and wet food go through rigorous testing and follow industry standards to ensure it is of the highest quality. We comply with regulatory guidelines and work closely with veterinarians and nutritionists to develop our recipes.


Be Frank complies with the Australian Standards 5812 (pet food standards) which requires compliance with nutritional standards (AAFCO).


If you have any more questions or need further assistance, please contact our customer support team. We are always here to help you make the best choices for your beloved pets!

Why are your cat varieties all life stages?

Our decision to offer cat varieties for all life stages is in response to the evolving needs of cat owners. Many households have cats of various ages, and purchasing separate foods for each life stage can be expensive and confusing. By providing all life stage products, we aim to simplify feeding routines and cater to the diverse needs of multi-cat households.

Is feeding all life stages appropriate for kittens and adult cats?

Feeding all life stage food might seem perplexing, but it’s designed to fulfill the nutritional requirements necessary for both kittens’ growth and adult cats’ maintenance. These products prioritise essential nutrients over specific ingredients. The key distinction lies in the recommended feeding amounts, ensuring that kittens and adults receive the appropriate energy and nutrients for their respective life stages.

Is the packaging of your kibble environmentally friendly or recyclable?

Absolutely! We use a role & recycle system that allows you to easily roll the bag, lock it with the sticker and place it in your curbside bin.

To know more click here.


The exception at this point in time are the wet food pouches, the reason is that the packaging for wet food needs a special material lining that protects the food inside. We are working hard with our suppliers to change this and hope for new developments in this area soon.

Where can I buy the food?

We are exclusively sold by Pet Stock, you can buy our full range online or find your closest store through our Store Locator here.

What makes Be Frank so special?

We are 100% honest, you’ll know exactly how your pet food is made, when, what goes in it, what tests each batch has gone through, everything is out in the open. Please visit our transparency page to know.

If we haven’t answered your question yet, please contact our friendly customer service team here.